The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China

The rapid diffusion of social media is ushering in a new era of crisis communication. To enhance our understanding of the social-mediated dialogue between organizations and their publics in crises of China, this study conducts a content analysis of 61 relevant journal articles published in 2006–2018. Results of this research present an overview of ongoing research trends such as theoretical frameworks and methodological preferences. This research also explores how the unique Chinese social media characteristics affect the dialogue between types of organizations and their publics. Contextual factors such as face and favor, relationship (Guanxi) and sentiment (Renqing), and the centralized political system that may facilitate/inhibit dialogue in crises of China are identified as well. Finally, this study suggests promising new directions such as a scholarly assessment tool for the social-mediated crisis communication research in China.     

Moving forward the dialogic theory of public relations: Concepts,methods and applications of organization-public dialogue

Advanced information and communication technologies and social media (Web 2.0) have significantly shaped every aspect of contemporary society since Kent and Taylor’s (1998) proposal of dialogic principles, which later evolved into dialogic theory of public relations. It is now time to move the theory forward. The special section aims to advance the dialogic theory of public relations by reviewing the scholarship in organization-public dialogue to pinpoint critical issues for its development and introducing studies that take the dialogue approach to examine a range of public relations practices in China. In this introduction, we first identify critical issues to be addressed for the development of the dialogic theory of public relations and then introduce the articles included in the section. We conclude by proposing research directions for the theoretical and practical development of the dialogic approach to public relations.     

The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals

Social media influencers (SMIs) have become a primary stakeholder group for communication professionals. However, this phenomenon still lacks a coherent body of theory and significant gaps exist in knowledge of how organisations perceive and identify them in the context of public relations, specially through empirical and cross-cultural studies. This comparative research includes European (n = 2710) and Latin American (n = 914) professionals working on different hierarchical levels, both in communication departments and agencies. Despite the massive implementation of social media channels, only a minority of Latin American and European professionals use specific strategies to identify and engage with SMIs. Practitioners prefer traditional identification indicators: personal reputation, the relevance of topics covered, and the quality of the content shared online.     

Understanding public perceptions of genetically modified organisms in China: The role that heuristics play during digital media exposure

This study explicates the role that heuristics play in influencing Chinese public perceptions of genetically modified organisms (GMO) when they are exposed to digital media. According to the cognitive–affective continuum of heuristics, trust in scientists and negative emotions about GMOs are a cognition-oriented heuristic and an affect heuristic, respectively. The statistical results of an online survey (N?=?414) demonstrated that trust in scientists fully mediated digital media exposure and perceptions of the risks versus benefits of GMOs. In addition, negative emotions moderated the full mediation effect, showing that the indirect effect was stronger in individuals with low levels of negative emotions than in those with high levels of negative emotions. The mediating role of trust in scientists and the moderating role of negative emotions, the two heuristics applied in this study, indicated that when negative emotions were weak, laypeople were more likely to rely on scientists to judge the consequences of GMOs than systematically process the associated information by themselves. The findings have implications for reconsidering the importance of heuristic processing in building reasonable public perceptions of risk-laden technologies through the digital environment.     

Rethinking mediated political engagement: social media ambivalence and disconnective practices of politically active youths in Hong Kong

Social media have been widely credited for facilitating young people’s political engagement, most notably by providing a conducive platform for political expression. There has been comparatively little attention, however, to the possible pitfalls for young people when they engage in politics on social media. In this study, we seek to redress the overemphasis on the strengths and connectivity of social media by attending to how young people negotiate their drawbacks and disconnectivity. Through in-depth interviews with young participants of Hong Kong’s Umbrella Movement, we examine the choices and motives regarding mediated (non-)participation among a group of politically active youths. Our findings revealed that these young people’s social media ambivalence emerged from the major participatory experience. Despite their active and open informational sharing and political expression on social media alongside their in-person participation during the eventful protest, many young participants became wary of such expressive use owing to their perceptions of de-energization, disconnectedness, and disembodiment. Instead of completely withdrawing from political activities on social media, these politically inclined and technologically savvy youths embraced “disconnective practices” – passive engagement (lurking), selective expression (moderation and exposure-limitation), and offline participation (embodied collective action) – to avoid the overwhelming, fractious, and inauthentic conditions of mediated participation.     

Orientalism and Russian speaking minority regions in Europe: representing Narva

ABSTRACT

This paper uses the concept of orientalism to propose a framework for understanding the relationship between international news media and individual representations of minority groups in Europe. Even though the case study focuses on Narva, Estonia, the model here provides a basis for comparing the identity formation practices, particularly of geographically separated Russian speaking minority groups in Europe. Narva’s large Russian speaking population and geographical proximity to Russia have been pinpointed as security concerns due to the convenient source of information and mass media sponsored by the Russian Federation causing a misrepresentation of Russian speaking minority groups in international media.     

新媒体影响力对雾霾风险感知的作用机制

基于“2017年中国城市化与新移民调查”随机调查数据，通过已有文献构建新媒体影响力和雾霾风险感知指标，采用中介效应模型验证并探索新媒体影响力对雾霾风险感知的影响及其作用机制。研究发现:提高新媒体影响力，能有效降低雾霾风险感知，而政府环保评价起着显著的中介效应的作用；并且新媒体影响力可划分为官方媒体影响力和非官方媒体影响力；官方媒体影响力不仅直接影响雾霾风险感知，而且通过政府环保评价间接对其产生影响；而非官方媒体影响力仅通过政府环保评价对雾霾风险感知产生间接影响。因此，媒体融合时代下，提升公众对官方媒体使用频率，拓宽官方媒体信息发布喋道，完善公开透明的信任机制，同时加强对非官方媒体的信息监督和信息反馈机制，完善政府风险沟通机制，对现阶段中国环境风险的源头治理具有现实意义。     

Tweeting about emergency: A semantic network analysis of government organizations’ social media messaging during Hurricane Harvey

While social media like Twitter have been increasingly adopted by public-sector organizations, it remains less explored as to how government and emergency management (EM) organizations use these platforms to communicate with the public in response to emerging natural disasters. Extending the Situational Crisis Communication Theory (SCCT) to the realm of social media, this study examines the emerging semantic networks from 67 government and EM organizations’ official tweets during Hurricane Harvey over a three-week period. It identifies how multiple crisis response strategies—including instructing information, adjusting information, and bolstering—are constituted of different issues, actions, and organizational actors before, during, and immediately after the disaster event. Results suggest that government agencies use the strategy of instructing information predominantly before and during the disaster, whereas adjusting information and bolstering strategies are utilized more during post-disaster recovery. The study offers theoretical and practical implications of using a semantic network approach to studying organizational crisis responses.     

Averting the rise of the dark side of social media: The role of sensitization and regulation

Social media have fundamentally influenced the way we live. Thus far, research has mainly focused on the ‘bright side’ of social media and the many advantages these platforms bring. More and more, however, research is also beginning to address the ‘dark side’ of social media. Dark side phenomena include cyberbullying, manipulation of elections, fear of missing out, social media addiction and the distribution of fake news. In this editorial for the management focus section of the European Management Journal, we propose two strategies (sensitizing and regulating) to manage this dark side of social media. Additionally, this editorial introduces the four articles included in this management focus section. We hope that the featured articles will help to encourage further research in this area.